HVAC SEO that fills the schedule when the weather turns.

You need a verified Google Business Profile with the right primary category, accurate service areas and hours, real photos, and a steady flow of reviews. Your website then has to confirm the same name, phone, services, and towns. Google ranks map results on relevance, distance, and prominence, so every one of those signals matters.

Most heating and air companies should use "HVAC contractor" as the primary category, then add secondary categories only for services you actually perform, such as air conditioning repair or furnace repair. Wrong or padded categories are one of the most common reasons HVAC profiles underperform.

"Near me" searches are driven by the searcher's location, your profile's relevance, and your reputation. You can't fake distance, but you can win relevance and prominence: a dedicated AC repair page, a profile that lists AC repair as a service, reviews that mention it, and a fast mobile site that makes calling easy.

In a typical town, solid Map Pack visibility takes 3 to 6 months of consistent profile, review, and page work. Starting before your busy season matters, because rankings compound.

Shared leads stop the moment you stop paying and usually go to several competitors at once. Organic rankings keep producing calls you don't share with anyone. Many contractors use leads as a stopgap while their own SEO foundation is built, then cut them back.

Yes. AC repair, furnace repair, heat pump installation, and maintenance plans are different searches with different intent. One page per service gives Google a clear match for each, and gives the customer exactly what they were looking for.

Ask at the moment the customer is happiest: right after the system is running again. A direct review link sent by text from the tech works far better than a generic email weeks later. Never buy reviews or offer discounts for them, as that violates Google's policies and can get reviews removed.

Local Services Ads can work well for HVAC, but they lean heavily on the same review count and profile quality that organic rankings do. We usually build the organic foundation first, so if you add ads later they convert better and cost less per booked job.

With RedKleet Web, a 1-page HVAC company micro-site starts at $89/mo with $0 down, including hosting, technical SEO, and 1 basic content update per month. A 6-page site is $189/mo with $0 down, including hosting, technical SEO, and unlimited edits. If you cover several towns, Multi-City Fleet starts at $899/mo and adds localized service-area pages, Google Business Profile management, and review tracking. If you'd rather pay once, a 1-page micro-site is $999 and a 6-page build is $3,500, each plus $30/mo hosting. You own the website when the final payment clears. Already have a site you like? SEO Only starts at $450/mo.